Internet Traffic School

List of Contents
Chapter 1: Introduction: Why Traffic is Your Most Valuable
Resource.....................................................................................................................4
A Paradigm Shift in Your Approach to Traffic.............................................................. 7
Chapter 2: Quality vs Quantity.......................................................................... 8
How knowing your customer lifetime value can help you build a fool-proof business
model.......................................................................................................................... 11
Chapter 3: SEO Basics - How to Use Google to Bring Targeted
Visitors to Your Pages........................................................................................... 14
The Foundations of SEO..............................................................................................15
Chapter 4: Advanced SEO for 2020 and Beyond................................... 20
Preparing for the Googlepocalypse........................................................................ 25
Chapter 5: Content Marketing - Yes Content is (Still) King............... 28
How to Write a Stunning SEO Article That Readers AND Google Will Love.......... 30
Chapter 6: Social Media as a Source of Big Traffic..................................34
Facebook Marketing Explained.................................................................................. 35
Creating a Winning Facebook Page........................................................................ 36
Instagram, Twitter, and Beyond............................................................................. 39
Chapter 7: The Missing Ingredients: Branding and Messaging........... 41
Branding as it Relates to Facebook Marketing (And the Rest of Social Media).... 42
Branding Your Website........................................................................................... 44
Chapter 8: The User Experience.......................................................................46
Chapter 9: Growth Hacks That Really Work.............................................. 49
Chapter 10: Conclusions: Knowing Your Goal............................................ 53
The Quality Check....................................................................................................54
Action Points............................................................................................................... 55